Below we will highlight our top 5 mobile technology trends for 2015.
ADVANCED MOBILE USER EXPERIENCES
Today’s leading mobile app developments need to be designed for optimal user experiences. With such a substantial number of mobile apps hitting the app stores in any and every genre, it isn’t enough anymore to simply be first in the race, but rather, it’s about delivering something truly exceptional, engaging, and beneficial for users. Today’s mobile app developers face a number of challenges, however, beyond marked competition, including reduced attention spans in our increasingly consumptive lives. 2015 will be a year in which learning to combat these challenges through richer more intuitive user experiences will be paramount for app success.
iBeacon and other Bluetooth low energy sensing technologies gained significant traction in 2014, but it was only the beginning of what is likely to prove exponential growth in 2015, as iBeacon app developers new uses of the technology continue to amass by the day. In 2014, we saw large scale testing in industries such as retail, travel, festivals, healthcare, and more. In 2015 we should not only see continued testing, but full-scale roll outs by some of the world’s biggest players.
As new and innovative wearable gadgets continue to come to market, including the iWatch officially hitting stores this April, our smartphones will become an ever increasing hub to our personal area networks. Beyond watches, smart sensors in jewelry, clothing, shoes, additional wearable health monitoring devices, and more will soon become commonplace, communicating data with mobile apps in an effort to improve various aspects of our daily living.
It is predicted that by the year 2020, just 5 short years away, the average wealthy household will contain hundreds of smart connected objects. In 2014, we saw the rise of smart appliances, lighting, locks, and countless other connected products, however, in 2015 we should expect the internet of things era to further proliferate, with the introduction of new connected objects in virtually every industry. This will include everything from toys, sports equipment, to garage doors, and sprinklers, just to name a few. Connected to these smart objects through handy mobile apps, our smartphones and tablets will be able to perform functions, including act as remote control, display information, analyze data, and more.
APP METRICS & ANALYTICS
In today’s mobile market, collecting, analyzing, accurately interpreting, and responding to mobile app performance indicators is more important than ever. App performance monitoring tools shed light on key analytical measures for improving upon existing mobile application developments. Using the data to re-evaluate and enhance mobile app direction will mean the difference between an app that fizzles, and one that evolves and continues to engage users.