Category Archives: Retail

Square Debuts New App: Square Order for Take-Out

Square has been leading the way in the mobile point of sale services sector with their square dongle and register products, making strong headway with local merchants over the last few years.  In an effort to grab a larger piece of the pie, Square has just debuted their newest app, Square Order, allowing patrons to order food for pickup with ease through their mobile phones, without the necessity for local vendors to have their own standalone mobile apps.  The release comes as they have quietly removed Square Wallet from the app stores, marking a new era for the company as they move in new directions.
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The Internet of Apps: A Fundamental Mobile Shift

For years, many have been speculating as to the possible demise of the traditional PC in place of lighter more portable mobile alternatives that can be utilized literally almost anytime, anywhere.  As mobile phones and tablets become ever more affordable and powerful, their functionality has been steadily moving away from a medium of mostly entertainment, to a medium of robust task execution, making this speculation more of a reality with every passing day.   What is more interesting, however, is not the death of the PC, but the underlying shift taking place in the mobile space.
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Whole Foods Jumping on the Mobile POS Train

A year and a half after the implementation of Square payment solutions in Starbucks locations nationwide, Whole Foods is partnering with Square marking another major retailer to go digital. Whole Foods will be utilizing Squares newest mobile payment solution, Stand, a standalone iPad mobile POS system for its in-store venues. This will include all sandwich counters, juice and coffee bars, as well as beer and wine bars within Whole Foods locations.
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Mobile Commerce Skyrockets for Retailers on Black Friday 2013

If there was ever a time to convince retailers of the power of mobile commerce, they only need to take a discerning look at Black Friday 2013.  According to early reports released by IBM Benchmark data, online sales grew by 19% over Black Friday 2012, with mobile sales up an incredible 43%.  Consumers are proving insatiably ravenous for mobile optimized shopping environments like never before, showcasing yet again the incredible potential of mobile commerce to drive unprecedented sales volume.
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The Evolution of Personalized Digital Signage

If you haven’t already noticed, the world is becoming ever more digital, and as a result ever more personalized.  Great technological advancements are creating a highly optimized world in which our experiences are increasingly becoming customized to our own unique preferences.  One such avenue, digital signage, can now leverage new mobile and sensor technologies to deliver highly tailored content based on individual viewers with relative ease.
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The Insurgence of Mobile Commerce for Retailers

According to Nielsen, smartphones now account for almost half (49.7%) of all new phone purchases made in the U.S.  In addition, a record 52.5 million tablets were purchased worldwide in just the last quarter of 2012 alone.  When looking at the numbers, it is not hard to recognize the substantial implications for businesses as the percentage of people relying on and actively engaged with mobile devices grows by the minute. Taking part means increased revenue.  Plain and simple.  Now is the time for businesses to embrace the paradigm shift to the mobile age.
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Nordstrom: A Case Study in Mobile Point of Sale

Back in 2011, Nordstrom, a company renowned for it’s superior level of customer service, began testing mobile point of sale systems in its store locations.  Two years later, the system has taken on full-scale rollout and proven remarkably successful, prompting many other large scale retailers to take steady notice.  Recognizing the powerful potential of mobile POS early on, Nordstrom has lead the industry in adopting mobile POS as complement to more traditional cash registers.
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