If there was ever a time to convince retailers of the power of mobile commerce, they only need to take a discerning look at Black Friday 2013. According to early reports released by IBM Benchmark data, online sales grew by 19% over Black Friday 2012, with mobile sales up an incredible 43%. Consumers are proving insatiably ravenous for mobile optimized shopping environments like never before, showcasing yet again the incredible potential of mobile commerce to drive unprecedented sales volume.
According to Nielsen, smartphones now account for almost half (49.7%) of all new phone purchases made in the U.S. In addition, a record 52.5 million tablets were purchased worldwide in just the last quarter of 2012 alone. When looking at the numbers, it is not hard to recognize the substantial implications for businesses as the percentage of people relying on and actively engaged with mobile devices grows by the minute. Taking part means increased revenue. Plain and simple. Now is the time for businesses to embrace the paradigm shift to the mobile age.