Category Archives: Marketing

Mobile App Branding Strategy

As a custom mobile app development company, we have designed and delivered countless mobile apps across a broad spectrum of industries, from retail to health monitoring, for both startups and enterprises alike. Given you partner with an experienced mobile app developer, development isn’t so much the challenge. We can develop pretty much anything your desire, as we live and breathe to create exceptional user experiences for our clients and do so well. The challenge, rather, lies in coupling a well-executed app with a great branding. After all, a great app is only as successful as its adoption and usage. In order to get your app into as many hands as possible, great branding makes all the difference. Typically your mobile app development partner will likely be able to help you with the process, but if you prefer to fine tune your mobile app branding on your own, we offer some tips and insights for creating a brand that is both memorable and impressionable for your users.
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Optimizing App Store Keywords

Much like search engine optimization (SEO) involves certain and distinct strategies for gaining website rank in the eyes of Google and other search engines, bringing vital exposure to a business, so too are there inherent strategies for optimizing mobile app store listings in order for apps to be found by the right targeted audiences. These strategies can have significant effect on app store rankings, downloads, and overall revenue. After all, according to a recent consumer survey by Apptentive, almost 50% of mobile app users cite browsing and searching the app stores as their preferred method of new app discovery, making optimization pivotal. Below we will outline strategies for optimizing app store keywords.
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Mobile App Marketing Strategy

If your mobile app development is getting close to reaching the app stores, congratulations! We know first-hand how exciting it can be! However, there is one final stage you need to make sure you have fully addressed before pulling the trigger—Marketing. Having a solid marketing plan in place before app release is what can often make or break a new mobile app . Many dive in thinking their app is a sure winner, disregarding marketing needs, however, it typically ends in a very rude awakening. Your app will not succeed unless you know how to get it in the hands of your targeted audience, and that takes time and effort in the form of a well laid out plan of marketing execution.  Below we will outline our tips for developing a mobile app marketing strategy.
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Top 5 Mobile Advertising Trends for 2015

In today’s world, mobile devices outnumber our world population.  You heard that right—there are more smartphones and tablets in the world than there are actual people!  With that in mind, it is no surprise advertisers are clamoring to make their way into our pockets in unprecedented fashion.  Ad spending once allocated almost exclusively to TV and print media is now funneling into mobile platforms with mobile researchers predicting the market to push past $28 billion dollars in 2015.  That being said, mobile advertising is the new advertising frontier.  Below we will outline the top 5 mobile advertising trends for 2015.
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