Category Archives: Engagement

Mobile App Development in 2016

It is no question, mobile app development is a booming business. In fact, the United Nations reported that 85 percent of the world’s population (6 billion people) now have mobile phones. This staggering reality is enabling new business models and revolutionizing industries given startups and existing enterprises alike are looking for new uses for the technology. In order to be successful in such a world, here are a few tips for mobile app development in 2016.
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The Importance of Wireframes for Mobile App Development

Many potential startups and entrepreneurs come to us looking to build a mobile application on a very tight budget given they often look to bootstrap the expense on their own. As a result, after receiving a quote, it’s not uncommon for them to look for ways to cut costs in any way they can. Their first instinct is often contemplating outsourcing visual design to a freelancer on the cheap or even on occasion toy with the idea of attempting to do the work themselves in order reduce overall expenses. This is totally understandable, however, is a very ill advised approach. Yes, this will reduce the overall scope of our work and therefore costs in the short term, but the minimal reduction in cost in the large scheme of things will prove a much steeper cost when it comes to user experience. Design may seem simplistic enough, but there is much more that comes into play than just a pretty exterior.

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Top Software Development Trends of 2015

As the final months of 2015 begin to dwindle down, we outline the top software development trends of 2015 thus far.
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Optimizing App Store Keywords

Much like search engine optimization (SEO) involves certain and distinct strategies for gaining website rank in the eyes of Google and other search engines, bringing vital exposure to a business, so too are there inherent strategies for optimizing mobile app store listings in order for apps to be found by the right targeted audiences. These strategies can have significant effect on app store rankings, downloads, and overall revenue. After all, according to a recent consumer survey by Apptentive, almost 50% of mobile app users cite browsing and searching the app stores as their preferred method of new app discovery, making optimization pivotal. Below we will outline strategies for optimizing app store keywords.
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Mobile App Development for Startups

As a custom mobile app development company, we get a lot of contact submissions involving potential startups.  With app store revenues reaching well over a billion dollars, a lot of entrepreneurs come to us with high hopes of making their dreams for the next great mobile app a reality.  And who could blame them?  The mobile app market can be incredibly lucrative for those with a great idea.  After all, who knows better than us as to the potentialities of the market?  The problem is, however, often their ideas are typically summarized in a single sentence or two, without much thought into anything else.  Yes, with our experience we can build you pretty much anything your heart desires, but we need to know the specific features and relative functionality you envision.
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Top 5 Mobile Advertising Trends for 2015

In today’s world, mobile devices outnumber our world population.  You heard that right—there are more smartphones and tablets in the world than there are actual people!  With that in mind, it is no surprise advertisers are clamoring to make their way into our pockets in unprecedented fashion.  Ad spending once allocated almost exclusively to TV and print media is now funneling into mobile platforms with mobile researchers predicting the market to push past $28 billion dollars in 2015.  That being said, mobile advertising is the new advertising frontier.  Below we will outline the top 5 mobile advertising trends for 2015.
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Mobile App Development for Millennials

Smartphones have penetrated every culture, country, and demographic becoming a virtual appendage and extension of our being.  There is no more denial as to the permanence of mobile technology.  Over the last year, mobile usage grew by over 25%, reaching 50% global saturation and growing exponentially.  With over 7 billion smartphones in use today, and a projected one third of the world population to be smartphone owners by 2017, now has never been a better time to reach your global audience through a streamlined mobile app development.  The stage is yours for the taking.
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