Category Archives: Design

The Importance of Wireframes for Mobile App Development

Many potential startups and entrepreneurs come to us looking to build a mobile application on a very tight budget given they often look to bootstrap the expense on their own. As a result, after receiving a quote, it’s not uncommon for them to look for ways to cut costs in any way they can. Their first instinct is often contemplating outsourcing visual design to a freelancer on the cheap or even on occasion toy with the idea of attempting to do the work themselves in order reduce overall expenses. This is totally understandable, however, is a very ill advised approach. Yes, this will reduce the overall scope of our work and therefore costs in the short term, but the minimal reduction in cost in the large scheme of things will prove a much steeper cost when it comes to user experience. Design may seem simplistic enough, but there is much more that comes into play than just a pretty exterior.

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Mobile App Branding Strategy

As a custom mobile app development company, we have designed and delivered countless mobile apps across a broad spectrum of industries, from retail to health monitoring, for both startups and enterprises alike. Given you partner with an experienced mobile app developer, development isn’t so much the challenge. We can develop pretty much anything your desire, as we live and breathe to create exceptional user experiences for our clients and do so well. The challenge, rather, lies in coupling a well-executed app with a great branding. After all, a great app is only as successful as its adoption and usage. In order to get your app into as many hands as possible, great branding makes all the difference. Typically your mobile app development partner will likely be able to help you with the process, but if you prefer to fine tune your mobile app branding on your own, we offer some tips and insights for creating a brand that is both memorable and impressionable for your users.
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Mobile App Development for Startups

As a custom mobile app development company, we get a lot of contact submissions involving potential startups.  With app store revenues reaching well over a billion dollars, a lot of entrepreneurs come to us with high hopes of making their dreams for the next great mobile app a reality.  And who could blame them?  The mobile app market can be incredibly lucrative for those with a great idea.  After all, who knows better than us as to the potentialities of the market?  The problem is, however, often their ideas are typically summarized in a single sentence or two, without much thought into anything else.  Yes, with our experience we can build you pretty much anything your heart desires, but we need to know the specific features and relative functionality you envision.
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How to Accurately Assess User Needs for Your Mobile Development Project

Conducting thorough user research prior to mobile app development is arguably the most important step in the app development process.  Far too often we have potential clients reaching out to us with very rough ideas, without much time put into actually assessing user needs.  As an experienced mobile app developer, we can provide these services and go through the entire exploratory process with you, however, if you are looking to jump right in to mobile development, there are a number of steps you need to take before any coding should actually begin.  Below we will show you how to assess user needs before beginning your project.
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A New Era for Google: Android 5.0 Lollipop Material Design

Google has officially released Android 5.0 Lollipop, marking the most extensive update to Android to date.  It isn’t so much revolutionary in terms of capabilities, but in terms a completely new feel and aesthetic thinking when it comes to both Google’s own proprietary apps as well as what’s possible for third party mobile app developers.  The result is a more colorful, bolder, smoother, and forward thinking version of Android they dub ‘Material Design.’
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Top 10 Mistakes to Avoid During Mobile App Design

It is no surprise that mobile technology is not just the future, but the present.  The past few years have marked a complete technological shift as evidenced by not only substantial mobile uptake but an explosion of the app marketplace.  With that in mind many may dream of a day in which their app idea could potentially make it big.  The problem is, this kind of wishful thinking can fuel many with the urge to rush a finished product to the app store as fast as possible, faltering in the process.  As an experiencedmobile app developer we have too often had clients coming to us to fix a project gone wrong.  Below we will outline the top 10 mistakes to avoid during mobile app design so that you too don’t fall short of the goal line.
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A Mobile Uprising: Defining Mobile Strategy

We are currently in the midst of a digital revolution, experiencing the next generation of the web in the palm of our hands.  Not only does mobile technology allow for constant information access, no matter where we are, but has opened up a profound new channel of communication between the people and companies that matter most to us.  This channel is particularly transformative, however, because mobile devices are always with us, providing virtually uninterrupted access.
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