Category Archives: Android

Mobile App Development in 2016

It is no question, mobile app development is a booming business. In fact, the United Nations reported that 85 percent of the world’s population (6 billion people) now have mobile phones. This staggering reality is enabling new business models and revolutionizing industries given startups and existing enterprises alike are looking for new uses for the technology. In order to be successful in such a world, here are a few tips for mobile app development in 2016.
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The Importance of Wireframes for Mobile App Development

Many potential startups and entrepreneurs come to us looking to build a mobile application on a very tight budget given they often look to bootstrap the expense on their own. As a result, after receiving a quote, it’s not uncommon for them to look for ways to cut costs in any way they can. Their first instinct is often contemplating outsourcing visual design to a freelancer on the cheap or even on occasion toy with the idea of attempting to do the work themselves in order reduce overall expenses. This is totally understandable, however, is a very ill advised approach. Yes, this will reduce the overall scope of our work and therefore costs in the short term, but the minimal reduction in cost in the large scheme of things will prove a much steeper cost when it comes to user experience. Design may seem simplistic enough, but there is much more that comes into play than just a pretty exterior.

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Top Software Development Trends of 2015

As the final months of 2015 begin to dwindle down, we outline the top software development trends of 2015 thus far.
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Mobile App Branding Strategy

As a custom mobile app development company, we have designed and delivered countless mobile apps across a broad spectrum of industries, from retail to health monitoring, for both startups and enterprises alike. Given you partner with an experienced mobile app developer, development isn’t so much the challenge. We can develop pretty much anything your desire, as we live and breathe to create exceptional user experiences for our clients and do so well. The challenge, rather, lies in coupling a well-executed app with a great branding. After all, a great app is only as successful as its adoption and usage. In order to get your app into as many hands as possible, great branding makes all the difference. Typically your mobile app development partner will likely be able to help you with the process, but if you prefer to fine tune your mobile app branding on your own, we offer some tips and insights for creating a brand that is both memorable and impressionable for your users.
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Optimizing App Store Keywords

Much like search engine optimization (SEO) involves certain and distinct strategies for gaining website rank in the eyes of Google and other search engines, bringing vital exposure to a business, so too are there inherent strategies for optimizing mobile app store listings in order for apps to be found by the right targeted audiences. These strategies can have significant effect on app store rankings, downloads, and overall revenue. After all, according to a recent consumer survey by Apptentive, almost 50% of mobile app users cite browsing and searching the app stores as their preferred method of new app discovery, making optimization pivotal. Below we will outline strategies for optimizing app store keywords.
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How to Choose a Mobile Operating System

As a custom mobile app development company, we get a lot of inquiries from interested entrepreneurs looking to build their first mobile apps. They come to us with high hopes and expectations, but more often than not without a lot of funding, mostly out of a lack of knowledge in both what they will need as well as how much it will cost. In these cases we often recommend developing for a single platform to start in order to reduce startup costs out the gate if budget is of real concern.
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Mobile App Marketing Strategy

If your mobile app development is getting close to reaching the app stores, congratulations! We know first-hand how exciting it can be! However, there is one final stage you need to make sure you have fully addressed before pulling the trigger—Marketing. Having a solid marketing plan in place before app release is what can often make or break a new mobile app . Many dive in thinking their app is a sure winner, disregarding marketing needs, however, it typically ends in a very rude awakening. Your app will not succeed unless you know how to get it in the hands of your targeted audience, and that takes time and effort in the form of a well laid out plan of marketing execution.  Below we will outline our tips for developing a mobile app marketing strategy.
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The Mobile Enterprise of Tomorrow

Modern technology as we have come to know it most arguably arrived with the iPhone. It was a revolutionary mark in history as notable as the industrial revolution or the invention of the steam engine, printing press, and agricultural plow. Not only have mobile devices changed our lives as consumers in inexplicable ways, but have exponential potential to unleash a modern mobile equipped workforce. The implications are significant—a labor force untethered from offices and cubicles, armed with all the tools they need for productivity, communication, and efficiency in a few dynamic inches of screen space. Over the past few years, we have definitely seen a noticeable shift in enterprise software embracing the mobile device, most markedly with the adoption of a bring-your-own-device (BYOD) mentality allowing employees to utilize their own devices in house, but it must be said, its limits have barely just begin to touch the surface.
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