Monthly Archives: June 2015

Outsourcing Enterprise Mobile App Development

A recent study has revealed two thirds of organizations plan to outsource the development of mobile apps over the next few years, as demand continues to grow. The news is not supremely surprising, with many an enterprise struggling with the possibility of keeping production in house, as custom mobile app development can involve considerable resources. In fact, outsourcing by far offers tremendous advantages over in house development. Below we will outline some of the advantages that come with outsourcing your mobile app developments to experienced mobile app development companies.
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What is Hybrid App Development?

As a custom mobile app development company, we get a lot of clients seeking direction in terms of choosing the right technology for their mobile app development. Most are aware of native and mobile web development, but many are not aware of hybrid app development and exactly what it entails. Below we will outline the specifics in an effort to shed some light on its intricacies and help you make the best decision for your mobile app.
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iOS 9 Improvements Coming this Fall

Every year, many of us are left on the edge of our seats in anticipation of Apple’s yearly WWDC. It’s an exciting time, especially for us mobile app development companies, revealing new possibilities for iOS app development and the impending potentialities for our clients. This year, specifically, we were left waiting to see what Apple might bring to the table with iOS 9. iOS 7 brought with it a major OS overhaul, while iOS 8 was delivered along with larger form factor iPhone 6 devices and new features. This year, the focus it seems, aimed at making overall improvements to the OS for even better user experiences for iOS mobile app developments. Below we will break down some of the most exciting iOS 9 improvements and features.
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Optimizing App Store Keywords

Much like search engine optimization (SEO) involves certain and distinct strategies for gaining website rank in the eyes of Google and other search engines, bringing vital exposure to a business, so too are there inherent strategies for optimizing mobile app store listings in order for apps to be found by the right targeted audiences. These strategies can have significant effect on app store rankings, downloads, and overall revenue. After all, according to a recent consumer survey by Apptentive, almost 50% of mobile app users cite browsing and searching the app stores as their preferred method of new app discovery, making optimization pivotal. Below we will outline strategies for optimizing app store keywords.
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