Monthly Archives: May 2014

Apple’s Beats Electronics Acquisition & Their Play for Wearables

The industry has been ablaze with news of Apples newest impending acquisition, Beats Electronics, speculating as to the reasoning behind the buy.  Many have struggled to understand their latest chess move into the high-end headphone sector, but taking a step back it becomes apparent it is all a part of a bigger picture, their strategic reach into two hot consumer industries, both streaming music and wearable devices.  The wearable electronics market is the latest new frontier for innovation in the mobile market, and it’s no surprise Apple is aiming to increase their footprint.  What better way than acquiring such a powerful brand which owned over 64% of the high end headphone market share in 2013 while also armed with a popular music streaming platform Beats Music?
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Square Debuts New App: Square Order for Take-Out

Square has been leading the way in the mobile point of sale services sector with their square dongle and register products, making strong headway with local merchants over the last few years.  In an effort to grab a larger piece of the pie, Square has just debuted their newest app, Square Order, allowing patrons to order food for pickup with ease through their mobile phones, without the necessity for local vendors to have their own standalone mobile apps.  The release comes as they have quietly removed Square Wallet from the app stores, marking a new era for the company as they move in new directions.
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The Internet of Apps: A Fundamental Mobile Shift

For years, many have been speculating as to the possible demise of the traditional PC in place of lighter more portable mobile alternatives that can be utilized literally almost anytime, anywhere.  As mobile phones and tablets become ever more affordable and powerful, their functionality has been steadily moving away from a medium of mostly entertainment, to a medium of robust task execution, making this speculation more of a reality with every passing day.   What is more interesting, however, is not the death of the PC, but the underlying shift taking place in the mobile space.
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Top 5 Rumored iOS 8 Features as Apple WWDC Looms

As the impending June 2nd Apple WWDC approaches, many of us are left waiting on the edges of our seats to hear what Apple may have up its sleeve for 2014.  Our expectations are always high, but the real question is always whether Apple will continue to uphold its reputation as such a powerful disruptive force in the industry.  As the months pass by, the web is set ablaze in speculation as to all the new possibilities that could emerge in both Apple hardware and OS.  Below I will outline the top 5 rumored iOS 8 features.
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