Monthly Archives: February 2014

Optimizing Public Transit through Mobile Devices

Public transit has been plagued with negative stigma over the past few decades, largely being seen as the ‘poor man’s vehicle’ or for those not economically capable of owning a personal automobile.  However, Generation Y has begun to shed some of these less than desirable connotations.  Generation Yer’s are notoriously socially conscious, re-evaluating past norms as champions for a greater good and are embracing alternative modes of transportation in an effort to protect the environment.  Young people, ages 18-34, are not only driving less than the average American adult but less than all previous generations.  The beauty is, these are the same individuals who are smartphone obsessed, with more than 80% owning at least one.  With that in mind, transportation authority’s looking to increase ridership should recognize the value in mobile app development to appeal to an increasingly younger, and overall digitally-hungry audience.
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Whole Foods Jumping on the Mobile POS Train

A year and a half after the implementation of Square payment solutions in Starbucks locations nationwide, Whole Foods is partnering with Square marking another major retailer to go digital. Whole Foods will be utilizing Squares newest mobile payment solution, Stand, a standalone iPad mobile POS system for its in-store venues. This will include all sandwich counters, juice and coffee bars, as well as beer and wine bars within Whole Foods locations.
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The New Mobile Executive Makes Decisions on the Fly

With the rise of the mobile era, business executives are embracing mobile technology to revolutionize the way they conduct business. With the days of being tied to the office now behind them, executives are taking advantage of the new opportunity to both research products and services and make business assessments through mobile websites and apps.
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