Monthly Archives: November 2013

Top 10 Reasons Enterprise Software Developments Fail

With over two decades of experience in custom business software development for companies large and small we have learned the keys necessary for success.  With that in mind we have compiled a list of the top 10 reasons enterprise projects often fail to succeed. Learn what it takes to make sure your next project stays on track:
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The Evolution of Personalized Digital Signage

If you haven’t already noticed, the world is becoming ever more digital, and as a result ever more personalized.  Great technological advancements are creating a highly optimized world in which our experiences are increasingly becoming customized to our own unique preferences.  One such avenue, digital signage, can now leverage new mobile and sensor technologies to deliver highly tailored content based on individual viewers with relative ease.
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Measuring Mobile Key Performance Indicators to Keep Users Coming Back

The most successful mobile apps today work to provide users with real utility- a solution to a need or problem they face on a regular basis.  For example, apps that remind a user to pick up groceries on their nightly commute, help to document fitness progress over a long period, provide a streamlined platform for easy note-taking, or continuously monitor glucose levels for diabetics.  These types of applications all work to streamline daily living.  In order to measure mobile app development success, analyzing mobile key performance indicators (KPI’s) will affirm whether your app has truly hit or missed the mark.
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The Power of Push Messaging to Increase Customer Engagement

Companies are now realizing just how potent push notifications can be.  No longer is there a necessity for communication to reside solely within app.  Push messaging allows businesses to engage a target audience with specials, news, offers, or any other relevant note desired, directly to the home screens of app users.  After downloading an application, users simply decide whether or not to opt-in to receiving messages, with a simple swipe of a finger.  If they opt-in, you have their attention.  The true beauty is that once opted-in, you have round the clock access to your audience.  Just because you have 24/7 access, however, does not mean 2am messages is advised.  The key is to provide both entertainment and utility in order for continued opt-in.  It is said that companies who regularly utilize push notifications see engagement rise anywhere from 30-60%.
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